Backgrounds and Objectives
Assumed that your team is planning to open a start-up, which the business nature is merely on
the basis of your personal assumptions. Your start-up team has the excellent abilities to produce
some profitable products which you believe that your team must earn a lot from the e-market.
However, your start-up team does not have sufficient funds to start the potentially profitable
Your team is planning to launch a campaign to raise funds from a crowdfunding platform.
However, none of your team members has actual experience to launch a crowdfunding
You are assigned to learn and research how to launch and run a crowdfunding
campaign successfully, and share your plan with your start-up team.
This is an individual assignment. In your report, you should
define the extra assumptions for your start-up business;
explore and select the crowdfunding platform to fit for your business purposes;
explore various cases to define key success factors for the crowdfunding projects related
to your business;
explore various cases to define key failure factors for the crowdfunding projects related to
establish the strategy and roadmap for your fund raising in the crowdfunding platform;
General Marking Criteria
Main content (90%)
Format, briefness, clearness and conciseness of your report. (10%)
Your report should
include everything needed such as text, figures, tables, and references in your report for
be no more than 6 pages, excluding cover page. If your report has more than 6 pages, only
the first 6 pages will be marked, and the rest pages will not be read and marked. You may
put extra supporting information in the Appendix section (up to 4 pages for appendix), if it
is needed. The Appendix section is only for reference, and will not be marked.
be used with the font size 12 in the A4 page size.
include all references related to your report. Otherwise, it may be treated as the plagiarism.
Submit your soft copy of the word document to the Assignment page in the Blackboard.
Your file name should be named as studentID_A2.docx, for example, 19123456d_A2.docx.
Late Submission Penalty
For any late submissions, your marks will be deducted as below.
Within 1 day (25% Less)
Within 2 days (50% Less)
More than 2 days (100% Less)
Consequences of plagiarism
If the submissions have at least 50% similarity, they may be treated as the plagiarism cases.
The Departmental Learning and Teaching Committee may investigate these cases. All the
students involved in these cases may receive 0% for this assignment. In addition, please refer
to the student handbook for the policies of plagiarism.